Colombia World Cup matches drive mobility app demand spikes up to 1,300%

Mobility app demand in Colombia surges up to 1,300% after World Cup matches involving the national team, according to data from Cabify, Didi, and other platforms. The sharpest increases occur immediately after games, particularly on weekdays around 11 p.m. Source: portafolioco, larepublicaco.

Before, during, and after matches

In the hours before kickoff, ride requests rise up to 300% as people gather to watch. During the 90-minute matches, demand drops 38%–57% as fans focus on the game, creating a window for shorter wait times for non-football trips. Source: portafolioco After the final whistle, demand peaks dramatically: Cabify reported increases of up to 1,300% on weekdays, while Didi saw a 154% rise one hour after the Colombia vs. DR Congo match. Source: portafolioco, larepublicaco

• Weekend vs weekday dynamics: Weekend post-match demand spread until 1–2 a.m., whereas weekday spikes concentrated around 11 p.m. Source: portafolioco
• City hotspots: Bucaramanga led with up to 850% growth, followed by Cali, Barranquilla, Bogotá, Medellín, and Cartagena. In Bogotá, Chapinero, Usaquén, and areas near the Movistar Arena saw the most activity. Source: portafolioco, larepublicaco

Platform responses

Cabify plans to reinforce operations with over 100,000 drivers across six cities. Uber reports over 30% demand increase nationwide when Colombia plays, and inDriver noted a peak around 11 p.m. in entertainment zones. Source: portafolioco, larepublicaco All platforms recommend planning ahead and verifying vehicle information.