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Food delivery orders in Colombia spike sharply before the national team's World Cup matches, with pizza as the top choice. According to DiDi Food, orders two hours before a match increased by 30% , and one hour before by 55% , the peak of the day Source: El Colombiano.
City rankings vary by source. For the match against Congo, El Colombiano listed Bogotá (+22%), Cali (+19%), and Medellín (+15%) as the most active Source: El Colombiano. However, for the earlier Uzbekistan match, La República reported Cali (+24%), Medellín (+23%), and Bogotá (+19%) Source: La República. DiDi Food's Mónica París noted that Cali and Medellín have shown "impressive" growth .
“Dos horas antes del pitazo inicial, las solicitudes de comida a través de DiDi Food crecieron 30% frente a un día comparable. Una hora antes del partido el incremento alcanzó 55%”
“Entre los productos más solicitados sobresalieron las pizzas, cuyas órdenes crecieron 75%”
“la pizza, alimento que presentó un crecimiento de 85% en las órdenes”
DiDi Shop also saw increases: El Colombiano cites a 33% rise in orders between 7:00-11:00 p.m. Source: El Colombiano, while La República reports 24% for a different period Source: La República. Looking ahead, Rappi's Colombia director Sebastián Jaramillo expects delivery requests to rise up to 65% during the tournament's decisive stages Source: La República.
“Sebastián Jaramillo, director de RappiAds Colombia, aseguró que 'durante las etapas decisivas del torneo esperamos que las solicitudes de domicilio aumenten hasta 65% frente a un día regular'”