Apple confirms September 9 event, likely to unveil iPhone 18 Pro and first foldable

Apple has officially announced its next major product event for September 9, 2026, under the tagline "Surprise and shine." The keynote will take place at the Steve Jobs Theater in Apple Park, Cupertino, starting at 10:00 AM Pacific Time, and will be streamed live on Apple's website and YouTube channel Source: infobae. This event is expected to be historic, as it will be the first major presentation led by John Ternus, who becomes CEO on September 1, succeeding Tim Cook Source: Euronews (Español).

Expected products

• iPhone 18 Pro and Pro Max: The event is expected to feature the high-end iPhone 18 Pro and Pro Max, with improvements such as the A20 Pro chip, enhanced cameras, and a variable aperture camera on the Pro Max Source: infobae.
• First foldable iPhone: Reports indicate Apple will unveil its first foldable phone, tentatively named iPhone Ultra, featuring a book-style design with a 7.8-inch internal display and a 5.5-inch external screen Source: infobae.
• Other devices: The event may also introduce the Apple Watch Series 12, Apple Watch Ultra, AirPods 5, and updates to iOS 27 and iPadOS 27 Source: infobae.

Market impact and pricing

Analysts predict Apple could sell over 10 million foldable units in its first year, with prices ranging from €2,200 to €3,000 depending on storage Source: Euronews (Español). This move would challenge Samsung's dominance in the foldable market Source: Euronews (Español).

What's next

Notably, the standard iPhone 18 is not expected at this event; reports suggest it will be postponed to spring 2027, along with the iPhone 18e and a new iPhone Air Source: excelsiormx. This marks a strategic shift in Apple's launch schedule.