Apple's September 9 event to debut foldable iPhone under new CEO

Apple has confirmed its annual launch event for September 9 at 10 a.m. PT at Apple Park, under the tagline “Surprise and shine.” The event is widely expected to unveil the company’s first foldable iPhone, marking a major milestone as John Ternus takes over as CEO from Tim Cook on September 1 Source: The Verge.

The foldable iPhone

Reports indicate the foldable, possibly named iPhone Ultra or iPhone Fold, will feature a book-style design with a 7.8-inch inner display and a 5.3-inch outer screen, a titanium frame, and a nearly crease-free display Source: The Next Web. It is expected to include four cameras and the A20 Pro chip Source: Euronews. Pricing estimates range from $2,000 to $2,500, making it Apple’s most expensive iPhone Source: The Next Web. IDC predicts Apple could sell over 10 million units in the first year Source: Euronews.

Other announcements

The event is also expected to feature the iPhone 18 Pro and Pro Max, which are rumored to be iterative upgrades with the A20 Pro chip and a variable-aperture camera Source: The Next Web. Apple may also unveil the Apple Watch Series 12 and Ultra 4, AirPods, and smart home devices Source: TechCrunch. Notably, the standard iPhone 18 is reportedly delayed to spring, splitting Apple’s annual cycle Source: ZDNET.

Leadership transition

Ternus, previously Apple’s hardware chief, will host his first major event, signaling a new era. Analysts expect him to emphasize AI-powered devices Source: CNN. The event will be livestreamed on Apple’s website Source: The Verge.