Puerto Rican reggaeton artist Wisin has announced the creation of the Universidad del Perreo (UDP), a project dedicated to studying, preserving, and disseminating the history and culture of reggaeton. The announcement was made on August 18, 2026, via social media, with Wisin stating that after more than three decades of career, he feels a personal responsibility to protect the legacy of a movement that changed the industry forever . The project has a website with a 15-day countdown and already allows pre-admission applications . Wisin reports that over 500,000 people have registered, though this figure comes from the artist and has not been independently verified .
The UDP is presented as an educational and cultural initiative, with its motto "El ritmo es el currículum. La calle es el campus" . It will offer courses such as Ritmo Aplicado, Historia del Reggaetón, and Epistemología del Flow, as well as a Centro de Estudios Avanzados en Cadencia, Dembow y Cultura Urbana . The institution would be based in Cayey, Puerto Rico, Wisin's hometown .
Several reggaeton artists have confirmed their participation, including Jowell, Los Legendarios, Hyde "El Químico", and Jumbo El Que Produce Solo .
While some outlets describe the UDP as a genuine academic project, others question whether it is a marketing strategy for new music . No official accreditation or details on costs, duration, or certification have been released, and the project's academic recognition remains unclear . The countdown suggests more information will be revealed soon .