The European Commission on Thursday issued two binding decisions under the Digital Markets Act (DMA) requiring Google to grant rival AI assistants equal access to Android features and share search data with competitors. Google must comply by July 2027 for Android changes and January 2027 for data sharing.
Currently, third-party AI assistants like ChatGPT or Claude have limited access to key Android functions compared to Google's Gemini. The EU mandates that Google open up 11 features, allowing users to set a preferred assistant, activate it via voice commands (like 'Hey Google'), and let it perform tasks such as booking a taxi or suggesting replies. Google must also enable these assistants to interact within apps. The Commission expects this to boost competition for the 60% of EU smartphone users on Android Source: The Next Web.
Separately, Google must share anonymised search data — the same data it uses to improve its own search — with rival search engines and AI chatbots with search functions. The data will be anonymised, grouped into bundles of at least 1,000 users, and subject to independent audits. Only vetted firms with clear improvement plans can receive it Source: AP News.
Google has strongly opposed both measures. Kent Walker, President of Global Affairs, argued they "risk undermining vital privacy and security guardrails for millions of Europeans" and warned that sharing search data could expose personal searches without user consent or adequate anonymisation Source: The Verge. The EU counters that its safeguards are robust and that Google can deny data to firms posing security risks Source: Euronews.
The decisions are part of broader EU tech regulation. Unlike Apple, which withheld its new Siri AI from Europe citing DMA compliance difficulties, Google secured a longer runway — giving it time to expand Gemini before rivals gain equivalent access Source: The Verge. Non-compliance could lead to fines of up to 10% of Google's global annual turnover.
“Google will have to let rival AI assistants run on Android the way its own Gemini does. It must also hand some of its search data to competitors.”
“Google has until January 2027 to begin sharing search data and July 2027 to implement changes to Android.”
“Europeans’ private searches would be exposed to unfamiliar companies, without adequate anonymization of the data and without user knowledge or consent.”
“The EU said requiring Google to share search data would help 'rebalance the playing field', but the company argued the measures would 'introduce unprecedented risks to user privacy, device security, and national security.'”
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