Hidalgo Ranks Second in Cempasuchil Production as Day of the Dead Demand Surges

Hidalgo is the second-largest producer of cempasúchil flowers in Mexico, supplying markets for the Day of the Dead celebrations while highlighting the cultural and environmental dimensions of the tradition. The state’s municipalities, including Tlaxcoapan, Tula, and Actopan, are currently harvesting orange fields that feed demand primarily in the Valley of Mexico. Meanwhile, local consumption remains strong in the Sierra, Huasteca, and Otomí Tepehua regions, where planting coincides with the Xantol tradition.

Market Dynamics

In Pachuca, florists at the municipal cemetery prepare for intense sales periods, often working from early morning until late night. Norma Gutiérrez, a vendor with decades of experience, notes that clients prefer circular arrangements and ramilletes wrapped in cellophane for quick placement. While wholesalers bring fresh cempasúchil, marigolds (mano de león), and multicolored varieties to the Minero Boulevard, established vendors like Gutiérrez retain customer loyalty despite increased supply.

Environmental Context

The surge in floral production carries significant water implications. Infobae reports that Mexico City alone cultivated nearly 10 million cempasúchil plants this year, a ninefold increase since 2019. Puebla produced over 15,000 tons in 2025. Experts emphasize that beyond the visible vase of water on altars, the "water footprint" of offerings—including bread, fruits, and flowers—requires careful resource management. Preserving rural spaces in areas like Xochimilco through local cultivation offers a sustainable path forward.

Regional Variations

While Hidalgo focuses on bulk production for urban centers, other states contribute differently. Tlaxcala, Guerrero, and Morelos also feature prominently in national output. The tradition adapts regionally; in some areas, white chrysanthemums dominate cemetery visits year-round, whereas Day of the Dead specifically triggers the vibrant orange influx. This dual reality underscores how agricultural economics intersect with spiritual heritage.