Jordi Wild has secured commitments from Pedro Sánchez, Alberto Núñez Feijóo, Santiago Abascal, and Ada Colau for individual interviews on his podcast The Wild Project, marking a significant shift in Spanish electoral campaigning toward digital platforms. The four candidates will appear separately, with episodes scheduled for release on November 13, the first day of the official campaign period. Each interview is set to last between 60 and 90 minutes, a format significantly shorter than Wild’s usual multi-hour conversations but designed to maximize reach through viral clips.
Wild imposed an initial condition that all four main candidates must participate; however, he relaxed this requirement after public pressure once only three had confirmed. Pedro Sánchez was the final holdout, accepting just days before the announcement. The interviews will feature no pre-agreed questions and no teleprompters. Two independent journalists will be present in the studio to fact-check statements in real-time, ensuring accuracy without editorial interference. Wild described the tone as "incisive" and noted he would address "delicate and difficult" topics while maintaining respect.
This move bypasses traditional television debates, targeting younger demographics who consume news primarily via social media clips. While the full interviews may not be viewed by everyone, the edited excerpts are expected to dominate online discourse. Critics warn that short clips lack context, potentially distorting political messages. Nevertheless, the event underscores the growing influence of content creators like Wild, who commands over 30 million followers across his channels. The initiative reflects a broader trend where political campaigns increasingly prioritize direct digital engagement over conventional media gatekeepers.