Tejano singer Bobby Pulido challenges Republican in Texas congressional race

Bobby Pulido, the renowned Tejano music icon, is running for the U.S. House of Representatives in Texas District 15 as a Democrat, challenging incumbent Republican Monica De La Cruz. The election is scheduled for November 2026.

The Candidate

Pulido, 53, has spent over three decades in the music industry with hits like "Desvelado." He announced his political entry in 2025, aiming to represent his home region. Although he studied Political Science, he emphasizes grassroots campaigning over party machinery. His platform focuses on border security reform and regularization for contributing immigrants.

The Political Landscape

The contest is significant in a district where 80% of the population is Latino. In the 2024 presidential election, this demographic largely supported Donald Trump and Republicans, driven by concerns over border migration and the economy. Pulido acknowledges this challenge, stating he must win over voters who may not have seen a Democratic candidate in a decade.

Polling and Outlook

Despite the Republican lean, recent polling suggests an advantage for Pulido. A survey by the Barbara Jordan Public Policy Center at Texas Southern University indicates a comfortable lead for the singer over De La Cruz. However, Pulido warns that victory is not guaranteed, noting that some northern counties in the district lack Democratic presence. He stresses that every vote is critical to prevent a loss.

• Incumbent: Monica De La Cruz (Republican)
• Challenger: Bobby Pulido (Democrat)
• Key Issue: Border policy and economic stability
• Polling: Pulido holds a lead per Barbara Jordan Center Source: El País

Pulido’s campaign represents a shift in local politics, leveraging his cultural fame to compete in a traditionally red area.