Erling Haaland debuted a drastically shorter haircut for the 2026-27 Premier League season, trading his iconic long blond mane for a military-style buzz cut. The 26-year-old Manchester City striker announced the change on social media on August 23 with the caption "Nueva temporada, nuevo corte" (New season, new cut), and documented the process in a YouTube video . The new look drew immediate reactions from teammates, celebrities, and fans, with some praising the change and others lamenting the end of his "viking" era .
In the video, Haaland called several famous figures to show off his new appearance. Pep Guardiola joked, "Tienes suerte de tener pelo, a mí me encantaría tenerlo" (You're lucky to have hair, I'd love to have it) . Zlatan Ibrahimovic, who had previously advised Haaland never to cut his hair because his strength lay in it, reacted with disbelief: "¿Qué has hecho? ¿Has perdido una apuesta o qué?" (What have you done? Did you lose a bet or what?) . Noel Gallagher of Oasis commented that Haaland looked 17 years old and that the change was good .
Fans were divided, with some praising the look and others joking that Haaland had "lost his powers" . The haircut coincided with a goalless performance in City's 2-1 win over Bournemouth, leading some supporters to link the two . Haaland himself said he felt nervous before the cut and wanted a style "like in the army" . He also noted that "the vikings always wore it short" .
Haaland's long hair had become a personal brand, even leading him to invest in and launch a collection with Norwegian hair-tie company Bon Dep . The new look marks a clear departure from that image, though it remains to be seen if it affects his marketability.
