Amazon raises Echo, Kindle, Fire TV prices up to 60%

Amazon has quietly raised prices across its Echo, Kindle, Fire TV, and eero product lines, with increases reaching as high as 60 percent. The company attributes the hikes to "significant increases in memory and storage component costs," a statement given to Fortune Source: The Verge. The base Echo Dot saw the steepest percentage jump, rising from $49.99 to $79.99, while the Fire TV Stick 4K Max increased by over 40 percent to $84.99 Source: The Verge. The 16GB Kindle now costs $149.99, up from $109.99, and the Kindle Paperwhite (16GB) rose to $199.99 from $159.99 Source: Engadget.

Product impact

• Echo Dot (5th gen): $49.99 → $79.99 (60% increase) Source: The Verge
• Fire TV Stick 4K Max: $59.99 → $84.99 (41.7% increase) Source: The Verge
• Kindle (16GB): $109.99 → $149.99 (36.4% increase) Source: Engadget
• eero Pro 7 (3-pack): $699.99 → $799.99 (14.3% increase) Source: Engadget

Notably, Ring cameras and video doorbells, as well as the Echo Studio, were not affected Source: The Verge. Amazon is the latest tech company to adjust prices due to the ongoing memory shortage; Apple raised prices on iPads and MacBooks earlier this summer, and Roku increased device prices by up to $50 in July Source: Engadget.

What's next

Amazon has not announced when prices might return to previous levels, but a spokesperson said the company still aims to offer products at accessible prices and run promotions throughout the year Source: Engadget. Consumers may see further adjustments if component costs continue to rise.