Folklore, a term coined in 1846 by British archaeologist William John Thoms, has become deeply embedded in Argentine cultural identity, encompassing music, dance, traditions, and customs. The word combines the Old English "folk" (people) and "lore" (knowledge), meaning "popular knowledge" . In Argentina, it evolved beyond oral traditions to include regional cuisines, crafts, festivals, and rural life, with genres like zamba, chacarera, and cueca central to its musical expression .
Argentina's folklore gained a distinct identity through regional studies and diffusion. The diversity of provinces is reflected in varied traditions, with music playing a central role. However, folklore is not limited to music; it represents a broader concept of living, creating, and celebrating . The relationship between wine and folklore is also notable, as both are regional and evoke sensory memories, with wine symbolizing communion and identity .
August 22 marks both World Folklore Day and Argentine Folklore Day, honoring Thoms's coinage and the birth of Juan Bautista Ambrosetti in 1865, considered the "Father of Argentine folkloric science." The date was officially established in 1960 at the First International Folklore Congress in Buenos Aires, with representatives from 30 countries .