Prime Video to invest $2 billion in Latin American originals

Prime Video announced a $2 billion investment in Latin American content between 2027 and 2030, aiming to more than double its original productions in the region. The announcement was made at the 'Prime Video Presents' event in Mexico City, where the platform unveiled over 25 new titles across Mexico, Brazil, Argentina, Colombia, and Chile Source: CNN Español.

Investment details

The investment covers original programming, licensed content, and live sports rights Source: Clarín. Kelly Day, Vice President International of Prime Video, emphasized that Latin America is a primary audience, not secondary Source: CNN Español. Javiera Balmaceda, Head of International Originals for Latin America, Canada, and Australia, stated the goal is to "find stories that are undeniably local and turn them into undeniably universal stories" Source: CNN Español.

Key productions

• Colombia: 'Apolos', 'Valentina', and 'La Corona' were highlighted, with 'La Corona' set in Bogotá's El Buen Pastor prison Source: La República.
• Mexico: New seasons of 'La Oficina' and 'El Juego de las Llaves', plus 'Los Culpables' starring Gael García Bernal Source: Milenio.
• Argentina: 'Las Malas' adaptation with Karla Sofía Gascón, and second seasons of 'Menem' and 'Porno y helado' Source: Diario Libre.
• Brazil: Second season of 'Tremembé' and a series on Marília Mendonça Source: CNN Español.

Sports and talent development

Prime Video will broadcast 38 matches of the Mexican national team over four years, starting September 26 Source: Milenio. The company also announced a training program with Instituto FAE in Mexico to develop local production skills Source: Milenio.

Disagreement

While most sources agree on the $2 billion figure, La República specifies the investment is for 2027–2030, while Milenio says "more than $2 billion" and includes sports rights Source: La República, Milenio. The exact scope of the investment varies slightly across reports.