Daniella Bustamante turns 18, launches influencer career

On 17 August, Daniella Bustamante, daughter of Paula Echevarría and David Bustamante, turned 18, marking her official entry into public life. Her arrival was carefully staged over months to avoid a sudden media shock, with her parents gradually revealing her face and she opening social media profiles before her birthday Source: ABC. By the day she turned 18, she already had 46,600 Instagram followers, and within a week that number grew to 55,900 Source: El Mundo.

The strategy

According to ABC, the 'despixelation' process began about two years ago when her parents started sharing her image naturally. Months before her birthday, she opened her social media accounts, and days before turning 18, she signed with the agency The Wolf Is Coming, which represents influencers like Laura Escanes Source: ABC. This staged approach meant that by her birthday, most questions were already answered Source: ABC.

The reaction

Her arrival was met with an overwhelmingly positive response. She received 2,595 birthday congratulations across her and her parents' profiles, with few accusations of nepotism Source: El Mundo. Celebrities like Sara Carbonero and Marta Hazas congratulated her Source: El Mundo. Her father expressed his support, saying, "Que sea feliz es lo único que le deseo a mi hija" Source: El Confidencial.

What's next

Daniella plans to study Marketing and Public Relations at a Madrid university while continuing her influencer career Source: El Mundo, Listín Diario. She has expressed interest in participating in La Velada del Año in 2027 Source: El Mundo. Her birthday was marked by the recent death of her grandfather, Luis Ángel Echevarría, on 30 July, so she celebrated quietly in Candás, Asturias Source: Listín Diario.