Google is rolling out a new feature that lets users customize their Discover feed using natural language, according to announcements from the company. The update, arriving in the Google app in the coming days, introduces a chatbot-style interface accessible via the three-dot menu on the Discover feed. Users can describe topics or content they want to see or skip, and the AI will adjust the feed immediately and remember preferences for future visits . This marks a shift from the current limited controls, which include options like 'show less' or blocking publishers .
Google's Discover feed is algorithm-based, drawing on search activity, visited pages, and cross-ecosystem data like YouTube viewing . The new feature aims to give users more control, similar to AI-driven feed customization already available on platforms like YouTube, Instagram, Bluesky, and X .
The feature is expected to roll out in the coming days, with no exact date specified. Google has not announced whether the chatbot customization will extend to other platforms or regions .