Instagram refreshes its name logo after a decade

Instagram has updated the wordmark that appears at the top of its app for the first time in ten years, replacing the long-standing cursive typeface with a cleaner, more modern design that blends handwritten and print elements. The change was announced on Thursday by Instagram chief Adam Mosseri, who said the previous logo had not changed in a decade and it was time for a refresh Source: listindiario. The new wordmark retains references to the original, emphasizing simplicity and craftsmanship Source: hoydo. Notably, the app's iconic camera icon with its purple-orange gradient remains unchanged Source: elnacionalve.

User reactions

The redesign has sparked immediate backlash and memes across social media. Many users have pointed out that the new lettering appears to read "Instagzam," due to the shape of the "r" Source: infobae. One comment reading "¿Soy solo yo o se lee Instagzam?" accumulated 341 likes Source: elcolombiano. Others expressed nostalgia, calling it "the end of an era," while some criticized Meta for focusing on logo changes instead of addressing user concerns about content distribution and monetization Source: infobae.

What's next

Mosseri shared the new logo on Threads and invited "controversial opinions," but has not specified when the new wordmark will be rolled out to all users Source: elcaribedr. The last major Instagram redesign was in 2016, when the app switched from its Polaroid-inspired camera logo to the current gradient design Source: infobae.