Arizona State University launches influencer degree program

Arizona State University (ASU) has launched a Bachelor's degree in Content Creation, designed to train students for careers as influencers and digital storytellers. The program, offered through the Walter Cronkite School of Journalism and Mass Communication, begins in October and will be available both in-person and online Source: listindiario. It reflects the growing professionalization of the creator economy, a sector ASU describes as "rapidly evolving" Source: diariolibree.

Curriculum and focus

The degree goes beyond posting videos, covering audiovisual production, podcasting, photography, editing, social media strategy, audience analytics, personal branding, and community growth Source: elcaribedr. Students can take courses at ASU's Phoenix campus, in Los Angeles, or online Source: emolcl. A capstone project requires students to choose a platform like TikTok, Instagram, or YouTube, develop a growth strategy, produce content, and demonstrate audience-building results Source: elcaribedr.

Ethical and market context

ASU emphasizes that content creation involves ethical decisions that affect both creators and their audiences Source: diariolibree. The program targets Generation Z, who have grown up with social media and admire famous influencers Source: listindiario. Graduates can pursue careers as influencers or in digital media, advertising, sales, and marketing Source: elcaribedr.

What's next

The program starts in October, with enrollment open for the fall semester. ASU positions this degree as preparation for the creator economy, aiming to equip students with both theoretical knowledge and practical experience Source: emolcl.