A collective exhibition of 32 artists inspired by Bad Bunny's artistic and social impact will open on August 20 at I AM Art Gallery in San Juan, Puerto Rico. Titled 'Benito 100 x 35', the show aims to interpret the singer's cultural significance through diverse visual languages, reflecting on contemporary Puerto Rican identity, collective memory, and art's power to capture generational moments .
Curator Ángel Mathieu emphasized that the exhibition "does not seek only to pay homage to Bad Bunny," but rather to "document, from thirty-two different perspectives, one of the most important cultural phenomena that Puerto Rico has experienced in our generation" . Instead of commissioning portraits, artists were invited to interpret Bad Bunny's cultural meaning through their own visual languages, drawing from songs, cultural symbols, personal experiences, or specific moments in his career .
The show brings together multiple generations, styles, and disciplines, demonstrating how a single cultural phenomenon can inspire profoundly different reflections. Mathieu noted that just as we understand historical moments through artists' works, 'Benito 100 × 35' proposes how contemporary art can become a visual record of today's Puerto Rico . The gallery, dedicated to promoting emerging and established artists, views art as a vehicle for preserving memory and fostering dialogue .