Google announced its latest Pixel 11 smartphone lineup, the Pixel Watch 5, and its first item tracker, the Pixel Tag, at its Made by Google event on August 12, 2026. The event, hosted by comedian Trevor Noah, focused on integrating AI throughout the devices under the Gemini Intelligence ecosystem. The new phones feature the Tensor G6 processor, which Google says offers up to 18% more speed or 36% less power consumption than previous chips . The lineup includes the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold, with prices starting at $899 for the base model .
A key feature is Gemini Intelligence, which proactively surfaces relevant information from apps like Gmail and Calendar. The phones also introduce Magic Capture, which extracts the best photos from videos, and HiLight, an LED ring on the Pro models that lights up to notify users of calls from favorite contacts when the phone is face down . The Pro models feature a 50MP main camera and 5x optical zoom, with digital zoom up to 120x .
Google raised prices by $100 on the Pixel 11 and $50 on the Watch 5 compared to previous models, citing a global RAM shortage. The company also reduced RAM in some base configurations, offering 12GB instead of 16GB, while doubling base storage to 256GB on some models to mitigate the impact .
Separately, Google launched Gemini 3.7 Flash, an AI model focused on coding and agents, at half the price of its predecessor. It scores 43.6% on FrontierCode 1.1, up from 34.4% . The Pixel Tag, priced at $29, uses Bluetooth, UWB, and the Find Hub network to locate items, with a replaceable battery lasting over a year .