J Balvin and Colombian brand Vélez inaugurated Colombiamoda 2026 with the collection 'Artisan Gang in the City' on July 26, marking the first time the singer has designed a fashion line. The show, held in Medellín, opened the fair's new format, Opening Weekend, which aims to bridge fashion, music, and creative industries Source: larepublicaco.
The collection reinterpreted traditional Colombian crafts like the carriel and poncho through an urban, contemporary lens Source: larepublicaco. Models wore leather pieces in earth tones, black, and blue, paired with large bags, gloves, and dark sunglasses Source: infobae. Notably, some designs featured small Godzilla figures, a nod to Balvin's son Rio Source: excelsiormx.
The runway lasted about 30 minutes, with the artist appearing only at the end to acknowledge the crowd alongside the creative team. Balvin did not perform any music, letting the clothing take center stage Source: eldiado. The collection was created in collaboration with Vélez, a Colombian leather goods brand, and showcased their expertise in leatherwork with a modern twist Source: excelsiormx.
Colombiamoda 2026 continues through July 31, with fashion shows, business meetings, and academic events Source: diariolibree.
“La apertura de la edición 37 de Colombiamoda, estuvo a cargo de la colección Artisan Gang in the City, desarrollada por Vélez en colaboración con J Balvin”
“El artista no interpretó canciones ni ofreció un espectáculo musical, por lo que el protagonismo recayó en la propuesta presentada sobre la pasarela.”
“Estos elementos fueron incluidos como una alusión a Rio, el hijo de J Balvin, y aportaron un significado familiar a la propuesta.”
“Durante cerca de media hora, decenas de modelos recorrieron la pasarela con una colección dominada por tonos tierra, negro y azul, acompañados de guantes, gafas oscuras y accesorios de gran formato.”
“La pasarela abrió el Opening Weekend, el nuevo formato con el que Colombiamoda dio inicio este año a una semana de desfiles, negocios y actividades académicas.”