Queen Letizia Visits Adolfo Domínguez for 50th Anniversary

Queen Letizia visited the headquarters of Adolfo Domínguez in San Cibrao das Viñas, Ourense, on July 24, 2026, to celebrate the brand's 50th anniversary. The queen, known for her support of Spanish fashion, wore a new multicolor cotton dress from the label, originally priced at €199 but now on sale for €99 Source: ABC. The visit highlights her long-standing relationship with the Galician firm, which began in 2003 when she wore a white jacket from the brand for her first public appearance with then-Prince Felipe Source: La Vanguardia.

The Brand

Adolfo Domínguez was founded in 1976 and revolutionized Spanish fashion in the 1980s with the slogan "la arruga es bella" (wrinkles are beautiful) Source: Infobae. Today, the company operates in 54 countries with 380 points of sale and annual revenues of €139 million. It employs over 1,000 professionals, 80% of whom are women, under the leadership of Adriana Domínguez (president) and Tiziana Domínguez (creative director) Source: El Confidencial.

Queen's Wardrobe Choices

During the visit, Letizia complemented the dress with a beige leather bag from Adolfo Domínguez and sandals from Massimo Dutti, priced at €90 Source: El Mundo. She also wore gold earrings from Gold & Roses. This marked the third time in a week she chose an Adolfo Domínguez design, following red dresses for the World Cup final in New Jersey and the subsequent reception at Zarzuela Palace Source: Infobae. The queen toured the facilities, including the pattern-making and design departments, and viewed the Zenit collection presented at Mercedes Benz Fashion Week 2025 Source: Infobae.