3 sources·Started 5d ago·Updated 4d ago

Amazon integrates Luna game streaming into Prime Video app

AmazonPrime VideoLunaFire TVJeff GattisNetflixFallout 4Hogwarts Legacy

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Coverage

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Amazon has integrated its Luna cloud gaming service into the Prime Video app, allowing Prime subscribers in the US and UK with Fire TV devices to access a new Games tab alongside movies and TV shows. Source: The Verge The move aims to make gaming as accessible as streaming video, eliminating the need for expensive consoles. Source: TechCrunch

What's available

Titles include Fallout 4, Hogwarts Legacy, Indiana Jones and the Great Circle, EA Sports FC 26, Dispatch, and party games like Clue and Taboo. Source: Engadget
Amazon also promotes tie-in games such as Masters of the Universe: Legends Unite and Courtroom Chaos: Starring Arnold Schwarzenegger. Source: TechCrunch
The library refreshes monthly, with more games to come. Source: Engadget

Strategy and competition

Amazon is targeting a casual audience rather than core gamers, emphasizing discovery within Prime Video. Source: The Verge "Bringing Luna inside Prime Video allows Prime members to discover games more naturally," said Jeff Gattis, Amazon's GM of gaming. This mirrors Netflix's approach, which has seen success with cloud game debuts.

Story timeline · 1 earlier headline

Amazon Brings Luna Game Streaming to Prime Video App4d ago · 3 sources
Amazon integrates Luna game streaming into Prime Video appcurrent

Sources

4 quotes

The Verge↗

“With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it’s aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports.”

Engadget↗

“Bringing Luna to Prime Video is a smart, logical step for Amazon. It'll bring more attention to the games that the company includes with a Prime subscription.”

TechCrunch↗

““Bringing Luna inside Prime Video allows Prime members to discover games more naturally, and if they see one they like, they click it and they’re in.””

Engadget↗

Related events

Xbox Tests Ad-Supported Cloud Gaming as Amazon Revamps Luna

BBCNEN6 sources·4d ago

50%

Source: TechCrunch

Source: Engadget

What's next

Amazon plans to expand the integration to additional devices and countries in the coming months. Source: The Verge

“Luna was already included in Prime, but now users in the US and UK can access it directly within Prime Video to play titles like Dispatch, Fallout 4, Hogwarts Legacy, EA Sports FC 26, and Clue.”