CNMC Fines Influencers Ibai Llanos, Jordi Wild, Nachter for Advertising Violations

The Comisión Nacional de los Mercados y la Competencia (CNMC) has imposed fines totaling over €4,000 on three of Spain's most popular content creators — Ibai Llanos, Jordi Wild, and Nachter — for violating audiovisual communication laws regarding advertising transparency and minor protection. Source: ABC

The fines

• Ibai Llanos was fined €710 (reduced to €568 for early payment) for failing to clearly identify a commercial communication in X videos promoting a beverage brand during the presentation of his event "La Velada". The CNMC emphasized that advertising must be recognizable as such. Source: La Vanguardia
• Jordi Wild received a €1,543.44 fine (reduced to €1,241.95) for broadcasting extreme combat videos on his YouTube channels without adequate age warnings or classification, potentially exposing minors to harmful content. The regulator noted that lack of classification undermines parental control tools. Source: El Mundo
• Nachter was sanctioned €1,779.94 (reduced to €1,067.96) for promoting flu medication on Instagram and Facebook without the mandatory disclaimers required for pharmaceutical advertising, including essential usage information. Source: El Confidencial

The CNMC reiterated that all sponsored content must be clearly distinguished from editorial content, and that vague labels like "collaboration" are insufficient. Source: Infobae These fines follow a broader regulatory crackdown on influencer marketing in Spain.