Apple Music raises prices in Mexico, Spain, and US amid higher licensing costs

Apple Music has increased subscription prices across multiple markets, including Mexico, Spain, and the United States, with hikes ranging from $1 to $3 per month depending on the plan. The changes took effect in July 2026, driven by rising costs of music licensing Source: Infobae.

Price increases by region

• Mexico: The Student plan rose from 69 to 75 pesos, Individual from 129 to 139 pesos, and Family from 199 to 239 pesos. Apple One bundles also increased: Familiar from 329 to 359 pesos, Premium from 499 to 529 pesos Source: Milenio.
• Spain & US: In both markets, the Individual plan went from €10.99/$10.99 to €11.99/$11.99, Student from €5.99/$5.99 to €6.99/$6.99, and Family from €16.99/$16.99 to €19.99/$19.99 [Sources: Infobae (Spain), Infobae (US)].
• Existing subscribers will see the new rates at their next billing cycle; new users pay immediately. Apple did not send advance notice to users in Mexico Source: Excelsior.

Reasons and reaction

Apple attributed the increases to "higher licensing costs," a justification also used during a previous hike in 2022 Source: Infobae. The company stated the move aims to ensure artists and composers are better compensated. The price adjustments follow a broader industry trend, with Spotify also raising prices in February 2026 Source: Infobae.