A black leather jacket worn by Nvidia CEO Jensen Huang sold for $960,000 at a Sotheby's auction on July 17, 2025—16 times its pre-sale estimate of $60,000. The Tom Ford jacket, authenticated via photomatching to a 2023 Foxconn event in Taipei, attracted 45 bidders across 65 bids Source: CNBC.
The jacket was estimated at $40,000–$60,000 but fetched nearly a million dollars. "The response to this sale surpassed even our highest expectations," said Brahm Wachter of Sotheby's Source: CNBC. The buyer paid 96 times the retail price of under $10,000 Source: The Next Web. Proceeds go to the Edge Institute, a nonprofit supporting tech and innovation fellowships Source: Tom's Hardware.
The auction highlights how the AI boom elevates tech leaders' memorabilia. Huang's leather jacket has become his signature look, akin to Steve Jobs' turtleneck Source: CNA. Meta CEO Mark Zuckerberg, who traded garments with Huang in 2024, joked on stage: "This is worth more because it's used" Source: CNBC. Gizmodo criticized the sale as excessive, noting the jacket's style and the "cringe" factor Source: Gizmodo.
“The auctioneer said in a statement that 45 collectors bid on the Tom Ford jacket, with Sotheby's head of modern collectibles Brahm Wachter calling it 'an object so closely tied to one of the defining figures of the AI era.'”
“"The response to this sale surpassed even our highest expectations," Sotheby's head of modern collectibles Brahm Wachter said in a statement.”
“A jacket that costs $10,000 new selling for 96 times that price is less about fashion and more about what Nvidia’s $4.86 trillion market cap has done to the cultural status of its founder.”
“The near $1M hammer price achieved is many multiples of the estimate... we thought Sotheby’s ‘low’ estimate was intentional to draw in the crowds and stoke excitement.”