Netflix Used Generative AI in Roughly 300 Titles This Year

Netflix has revealed that generative AI workflows have been used in approximately 300 titles in 2026, with the largest concentration in post-production. The disclosure came in the company's second-quarter earnings report, which stated that the streaming giant is "increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost" Source: engadget.

Scope and Examples

Among the projects using generative AI are The American Experiment, Glory, and Brasil 70: A Saga do Tri. These shows employed AI to "create highly complex sequences," including "enhanced crowds, historical battle sequences, and worldbuilding establishing shots" Source: theverge. During an investor call, co-CEO Ted Sarandos noted that The American Experiment includes 17 minutes of "AI-enhanced footage," which "were produced twice as fast and at half the cost of previous options" Source: theverge.

Cost and Efficiency

Netflix emphasized that AI enables cost savings and faster production. Sarandos added, "In many of the cases, productions would have left out those key shots because they just wouldn’t have been able to afford them" Source: theverge. The company mentioned a recurring theme: generative AI can produce results more quickly than traditional VFX, but still requires human oversight to ensure quality Source: engadget.

Broader AI Investment

Netflix has deepened its commitment to AI, including acquiring Ben Affleck's AI startup and creating an AI animation studio. The service also uses an AI-generated voice of Gene Wilder for its reality show . Meanwhile, Netflix reported $12.56 billion in earnings and remains on track to double ad revenue to $3 billion .