Louis Vuitton crafts custom trunk for 2026 World Cup trophy

For the fifth consecutive World Cup, the trophy will be transported in a custom Louis Vuitton trunk to the final at MetLife Stadium in New York-New Jersey Source: La RepúblicaSource: La Vanguardia. The 2026 final will feature Argentina vs. Spain Source: Infobae.

The trunk design

The trunk, handcrafted at Louis Vuitton's historic Asnières-sur-Seine workshop, is adorned with a gold-painted 'V' symbolizing both 'Victory' and 'Vuitton', the brand's monogram canvas, and protective brass corners Source: La RepúblicaSource: Infobae. The interior is lined with beige leather and includes a commemorative patch marking the collaboration between Louis Vuitton and FIFA Source: La Vanguardia.

Ceremony and partnership

The trunk will enter the field accompanied by a Louis Vuitton ambassador and a FIFA Legend Source: Infobae. Pietro Beccari, CEO of Louis Vuitton, stated, 'During more than a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, united by the common belief in the power of sport to inspire and unite people' Source: La RepúblicaSource: La Vanguardia. Romy Gai, FIFA’s Chief Commercial Officer, added that the trunk 'brings a unique blend of tradition, craftsmanship, and prestige to the World Cup' Source: Infobae. The partnership began in 2010 and has continued for every subsequent tournament.