Burger King Ends Collaboration with Streamer El Xokas After Controversial Remarks

Burger King Spain has cancelled its collaboration with streamer El Xokas (Joaquín Domínguez), removing his personalized menu from the 'Grand King' campaign and issuing a public apology. The decision follows a series of inflammatory comments made during live streams, including disparaging remarks about actress Ester Expósito and a boast that he earned more from the Burger King promotion than a viewer's parents in 20 years of work Source: lavanguardia, elconfidencial.

The Trigger

In a recent stream, when a viewer mocked his baldness, El Xokas responded: "Efectivamente, he ganado más en una promo en Burger King que tus padres en 20 años trabajando" Source: elconfidencial. He also criticized Ester Expósito's feminist views, stating he would not be with a woman like her due to her political thinking Source: elmundoes. These statements sparked public outrage and calls for a boycott.

Burger King's Response

Burger King issued a statement on Instagram: "Sus declaraciones no representan en ningún caso los valores que defendemos como marca y pedimos disculpas a quienes se hayan podido sentir ofendidos" Source: elconfidencial. The company promptly removed the El Xokas menu from its website and app Source: infobae. The campaign continues with the other three influencers: Marta Díaz, Peldanyos, and Marina Rivers Source: elmundoes.

Broader Context

El Xokas has faced previous controversies, including a photomontage of footballer Mikel Oyarzabal with Hitler's body, insults to PSOE voters, and disrespect toward the Argentine national team . The cancellation highlights the risks brands take when partnering with polarizing online personalities, especially those with a young audience .