Realme exits China, OnePlus leaves Europe, realme to fill gap

Realme has announced a pause in its Chinese operations, while OnePlus confirmed its exit from Europe and the United States, with realme set to take over OnePlus's market position in Europe. The moves are part of a broader restructuring under parent company BBK Electronics, which also owns Oppo.

Market exits

Realme will focus on international markets, particularly India, Europe, and Spain, according to VP Xu Qi Source: infobae. OnePlus will no longer launch new products in Europe or the US, with existing customers redirected to Oppo for support Source: elespanol. Both brands are streamlining operations: realme's Chinese post-sales will be handled by Oppo, and OnePlus devices will transition to Oppo's ColorOS system.

Software unification

Realme UI is being phased out in favor of ColorOS, starting with upcoming devices. Current users can choose to update via OTA Source: elespanol. This consolidation reduces development costs and promises faster updates.

• Realme's departure from China leaves Oppo and OnePlus as the group's main brands there Source: infobae.
• OnePlus's exit ends a decline in its enthusiast appeal, with premium models exceeding €1,000 Source: elespanol.