Samsung raised prices across its new foldable lineup by $100, with the Galaxy Z Fold8 Ultra starting at $2,099, the Z Fold8 at $1,899, and the Z Flip8 at $1,199 Source: CNBC. The company also unveiled its first smart glasses, developed with Google, Gentle Monster, and Warby Parker, available this fall Source: The Verge.
Samsung introduced a third foldable, the Galaxy Z Fold8, with a passport-like 4:3 inner display designed for content consumption. The Z Fold8 Ultra succeeds the Z Fold7 with an 8-inch main screen and 200MP camera Source: Ars Technica. The Z Flip8 is thinner and lighter, but all three share the Snapdragon 8 Elite Gen 5 processor Source: The Verge.
Samsung's 'intelligent eyewear' features a camera, speakers, and up to 9 hours of battery life, powered by Qualcomm's Snapdragon AR1 Gen1 chip Source: CNBC. They integrate with Google Gemini and Samsung's Bixby, but exact pricing remains unclear Source: Gizmodo.
The price hikes reflect rising memory chip costs; IDC forecasts a 14% contraction in the overall smartphone market but 20% growth in foldables Source: CNA. Analysts expect Apple's first foldable iPhone later this year, intensifying competition Source: CNBC. Some observers consider the Z Fold8 a 'free ad' for Apple's upcoming foldable, while Samsung positions it as a media-first device Source: Gizmodo.
“Samsung on Wednesday launched its latest foldable smartphones as it looks to maintain its leadership in a product category that it pioneered, ahead of Apple potentially entering the market.”
“Samsung is likely to increase its global smartphone market share in 2026 though the overall market is set to contract a record 14 per cent due partly to a memory chip shortage, IDC forecast.”
“Samsung has given us our first chance to check out its upcoming smart glasses in person, revealing two new designs and the first specs in the process, including an impressive 9-hour battery life.”
“Samsung’s latest blowout Unpacked event was the most honestly exciting event the company’s put on in years—for good reason. The new squat Galaxy Z Fold 8’s form factor seems like the right move for foldable phones. And it’s good news for Apple fans that its next device is going to look, function, and cost similar to what Samsung showed us.”
““One of the things we're seeing, in the past few years, is an explosive growth in mobile video watching,” Blackard tells WIRED. “Consumers watch 80 percent of their video on mobile devices now, not in front of a TV screen or tablet.””