The PIX instant payment system, launched by Brazil's Central Bank in 2020, has become the country's dominant payment method, used by 80% of the 212 million population and accounting for 54% of all transactions. Its popularity, driven by zero fees for users, has drawn complaints from the United States.
The USTR accuses Brazil of "unfair competition," arguing the Central Bank's dual role as owner and regulator disadvantages US credit card companies. It claims regulations requiring banks to feature PIX on main screens and prohibiting fees force US firms to promote a competitor Source: emolcl. The US is considering 25% tariffs on some Brazilian exports Source: clarin.
Brazilian officials reject the allegations, noting PIX expanded the digital payments ecosystem and benefited US-linked firms like Google and Visa. Chancellor Mauro Vieira stated that PIX "logró llegar con éxito a millones de brasileños que antes estaban excluidos del sistema bancario tradicional" Source: clarin. Central Bank data shows card user numbers have increased since PIX launched, though credit cards' transaction share fell from 23% to 15% since 2020 Source: clarin.
The USTR's tariff decision is expected in the coming days, with the dispute unfolding three months before Brazil's presidential elections.
“No necesitamos pagar ninguna comisión por usar PIX y sí tenemos que pagar comisión de tarjeta de crédito, comisión bancaria, comisión por esto y aquello”
“Está obligando a proveedores estadounidenses a promover a su competidor brasileño, es injusto”
“El PIX 'logró llegar con éxito a millones de brasileños que antes estaban excluidos del sistema bancario tradicional'”
“Gran parte de la población brasileña trabaja en servicios informales. Son pequeños empresarios y estaban muy a merced de esas grandes operadoras de tarjetas de crédito, pagando comisiones”
“La molestia de Washington viene de las empresas de tarjetas de crédito, cuya participación pasó del 23% al 15% de las transacciones desde 2020”
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