Olivier Rousteing, the former creative director of Balmain, has been appointed as the new creative director of Rabanne, the French fashion house owned by the Spanish group Puig. The announcement was made on July 14, 2026, coinciding with Bastille Day Source: abc.es. Rousteing, 40, succeeds Julien Dossena, who led the house for 13 years. His first collection for Rabanne will be presented at Paris Fashion Week in March 2027 for the fall/winter season Source: infobae.
Rousteing is best known for his 14-year tenure at Balmain, where he transformed the brand with his signature structured silhouettes and the celebrity-driven "Balmain Army," which included figures like Kim Kardashian and Beyoncé Source: lavanguardia. Under his leadership, Balmain's revenues reportedly multiplied by ten Source: larepublicaco. In a statement, Rousteing expressed his honor to join Rabanne, praising the house's legacy of challenging conventions and its spirit of innovation Source: excelsiormx.
Puig's President of Prestige and Fashion Brands, Ana Trias, described Rousteing's creative vision as "audacious, magnetic, and deeply connected with today's energy," calling him a "natural choice" for the brand Source: abces. Rabanne, a key brand for Puig, surpassed €1 billion in annual sales, driven largely by its perfume business Source: infobae. The appointment marks a new chapter for the house, with plans to expand into new product categories and strengthen its fashion, beauty, and innovation ecosystem Source: elespanol.
“"Unirme a Rabanne es un gran honor. Se trata de una casa que siempre ha desafiado las convenciones, transformando ideas audaces en creaciones que han marcado la historia de la moda."”
“Rousteing, de 40 años y exdirector creativo de Balmain durante 14 años, presentará su primera colección para Rabanne en la Semana de la Moda de París de marzo de 2027.”
“Rousteing defendió una pasarela más diversa antes de que la inclusión en la moda se convirtiera en una consigna corporativa.”
“Durante su gestión consolidó una estética de siluetas estructuradas y detalles llamativos, además de impulsar el crecimiento comercial de Balmain, cuyos ingresos se multiplicaron por diez durante su mandato.”
“"Unirme a Rabanne es un inmenso honor. Es una casa que siempre ha desafiado las convenciones", expresó Rousteing.”
“"La llegada de Olivier Rousteing abre una nueva etapa de desarrollo para honrar el legado distintivo y a la vez subversivo de la Casa."”