Luxury Gold Watches Remain Timeless Favorites Among the Wealthy

Luxury gold watches continue to be a staple of high-end horology, appealing to collectors and celebrities alike. While gold watches have shed associations with ostentation, they remain a symbol of status and a sound investment, with gold at record highs in 2025 Source: abces.

Market Leaders

Rolex dominates the luxury watch market with sales nearing $13.6 billion, representing about 33% market share Source: larepublicaco. The Rolex Day-Date Oyster in yellow gold, originally from 1956, remains iconic and is worn by figures from JFK to Kanye West Source: abces. Other top brands include Cartier, Audemars Piguet, Patek Philippe, and Omega Source: larepublicaco.

Notable Collections

Wealthy individuals favor specific models. Jeff Bezos has been seen with an Ulysse Nardin Dual Time Source: larepublicaco, while Mark Zuckerberg owns a rare Rolex ref. 6062 "Stelline" worth up to $2 million Source: larepublicaco. Bernard Arnault wears a Patek Philippe Nautilus 5740 Source: larepublicaco, and Rafael Nadal sports a Richard Mille RM 27-05 Source: larepublicaco. Cristiano Ronaldo's collection includes Rolex GMT-Master II and Daytona, as well as Jacob & Co. pieces Source: larepublicaco. The article from abces also highlights the Patek Philippe Golden Ellipse and Audemars Piguet Royal Oak Selfwinding as coveted gold models Source: abces.

Investment Value

Both articles note that luxury watches, particularly gold ones, retain value. Gold reached an all-time high in 2025, reinforcing the investment appeal Source: abces. The limited production and high demand for certain references drive prices up on the secondary market Source: larepublicaco.