Loading…
2 sources·Started 14d ago·Updated 14d ago
MLS Returns July 16 After World Cup Break with Messi-Led Promo
MLSLionel MessiInter MiamiDavid BeckhamKevin DurantAntoine GriezmannSon Heung-MinMatthew McConaughey
Sources
2outlets
CLIN
Coverage
2articles
The Major League Soccer (MLS) will resume play on July 16 after a pause for the 2026 FIFA World Cup, which is currently in its semifinal stage in the United States, Mexico, and Canada. The league announced the return with a promotional video featuring Lionel Messi and a host of celebrities. Source: Clarin
The Promotional Campaign
The video, titled 'Thanks world, we’ll take it from here,' stars Messi, who stops a ball and passes it to Charlotte FC defender Tim Ream. Other athletes and celebrities include Son Heung-Min, Kevin Durant, Matthew McConaughey, Earvin 'Magic' Johnson, and David Beckham. The ad also highlights new signing Antoine Griezmann of Orlando City and features cameos from basketball legend Magic Johnson and actor Matthew McConaughey. Source: Infobae The campaign aims to capitalize on World Cup excitement to attract new viewers.
Key Returning Matches
The first match back is a Canadian derby: CF Montréal vs Toronto FC. Other notable fixtures include LA Galaxy vs LAFC, Seattle Sounders vs Portland Timbers, and Nashville SC vs Atlanta United. Source: Clarin Inter Miami, led by Messi, will resume their playoff push, though Messi and De Paul might miss the restart due to World Cup commitments. Source: Clarin
Sources
4 quotesClarin↗
“"Gracias Mundial, nosotros nos encargaremos a partir de ahora", escribió la cuenta oficial de "X" de la MLS. La competencia se detuvo el pasado 25 de mayo [...] el nuevo recorrido hacia los playoffs comenzará este jueves 16 de julio con el duelo canadiense entre CF Montréal y Toronto FC.”
Infobae↗
“Lionel Messi, Son Heung-Min y Kevin Durant protagonizaron la campaña promocional que impulsa la vuelta de la MLS después del Mundial [...] El video arrancó con una escena que sintetiza el cruce de culturas y estrellas: Lionel Messi, la referencia indiscutida del Inter de Miami, detuvo con maestría una pelota que llegó desde el exterior del estadio.”
Clarin↗
“"Gracias Mundial, nosotros nos encargaremos a partir de ahora", escribió la cuenta oficial de "X" de la MLS. [...] Messi y de Paul podrían perderse el debut de Inter Miami tras la pausa mundialista.”
Infobae↗
“En el elenco de figuras destaca también la presencia de Earvin Magic Johnson, leyenda del baloncesto y uno de los accionistas principales de Los Ángeles FC, reafirmó la transversalidad de talentos e intereses que caracteriza a la liga.”