Bancolombia adds digital euro trading via Wenia app

Bancolombia has enabled users to buy and sell digital euros (EURC) directly from its Mi Bancolombia app through Wenia's Cuenta Global, expanding digital asset options alongside existing digital dollars (USDW). The move aims to offer clients a seamless way to hold and transact in international currencies without traditional barriers. Source: portafolioco

The service

Clients can open a Wenia Global Account within the Bancolombia app with no monthly fees and no time restrictions. The digital euro (EURC), a stablecoin developed by Circle (the company behind USDC), is pegged 1:1 to the euro. Users can manage both digital dollars and euros in one place, eliminating the need for multiple apps or currency exchange visits. Source: larepublicaco

The campaign

To promote adoption, Wenia and Bancolombia launched "Tu plata ahora habla otros idiomas," a campaign awarding up to US$70,000 in digital dollars (USDW). Participants compete in a two-day event in Bogotá (August 1-2, 2026) hosted by Tatán Mejía, Maleja Restrepo, and Christian Byfield. The 50 best entrants advance to the finals, where two winners receive US$25,000 each. Source: portafolioco Wenia CEO Pablo Arboleda noted the global stablecoin market exceeds $314 billion in capitalization, underscoring the growth opportunity. Source: portafolioco Bancolombia's Luz María Velásquez emphasized the goal is to make clients "more global" with a trusted, simple infrastructure. Source: portafolioco