Google adds AI transparency labels to ads in Search, YouTube, Discover

Google has begun labeling advertisements that were created or edited with generative AI across its platforms — Search, YouTube, and Discover — providing users with a new transparency tool. The feature appears in the 'My Ad Center' panel, accessible via the three-dot menu or info icon on an ad, under a section titled 'How this ad was created'. Source: lavanguardia

How the labels work

• If an advertiser uses Google's own generative AI tools, the label is applied automatically. Source: elnacionalve
• For ads using third-party AI tools like Midjourney, ChatGPT, or Claude, advertisers may voluntarily declare the use, but Google does not independently verify the claim. Source: infobae
• In regions with specific local regulations, the label may appear directly on the ad rather than only within the panel. Source: elnacionalve

The move follows similar efforts by Meta, which introduced an 'AI info' label, and builds on Google's previous election-ad warning about digitally altered content. Google also recently expanded deepfake detection via SynthID and C2PA standards. Source: lavanguardia