Polymarket Launches US Comeback Campaign After Four-Year Ban

After a four-year ban, Polymarket has launched a major campaign to regain trust and re-enter the U.S. market, emphasizing its new compliant U.S. exchange. The company has hired compliance and surveillance experts from Robinhood, Coinbase, and former DOJ and FBI officials to bolster its regulatory standing Source: AP News.

The Comeback Plan

Polymarket acquired the derivatives exchange QCEX at the end of 2025 to obtain a U.S. regulatory license and launched a mobile trading app in December. The U.S. platform is separated from the international blockchain-based exchange and regulated by the CFTC Source: AP News. Dan Lee, head of U.S. operations, stated, "Trust is the product we are building here" Source: AP News.

Marketing Blitz

Polymarket is working with social media influencers on TikTok, partnering with Major League Baseball and major sports teams, and securing deals with news outlets like CNBC and CNN. Its X account now has 1.7 million followers, compared to rival Kalshi's 431,400 Source: CoinDesk. Lee noted, "I think having the international business being the bulk of the volume, it often sort of masks the progress we are making here in the U.S." Source: CoinDesk.