La Séptima: New Spanish TV Channel to Launch on November 5

La Séptima, the new national television channel in Spain, will begin broadcasting on November 5, 2026, coinciding with the reallocation of the radioelectric spectrum. The channel aims to compete directly with Cuatro and La Sexta, offering a programming slate that is 100% live and original.

What is La Séptima?

• The channel is promoted by the consortium Servicios Integrados de Entretenimiento Televisivo (SIETE) and is backed by four investors linked to Prisa, including Andrés Varela and José Luis Manzano, each holding 25% Source: El Mundo.
• Its identity includes a coral-colored logo designed by Miguel Ángel Pérez, featuring seven open lines symbolizing a 'rupturist style' Source: ABC.
• The channel will be based in San Sebastián de los Reyes (Madrid), with technical facilities developed by Grupo Toboggan Source: La Vanguardia.

Programming and Vision

La Séptima will be the only national channel with all programming live and 100% original content based on current affairs Source: El Confidencial. Its target audience is 'commercial and urban, with a young spirit and interest in modernity' Source: ABC. The editorial line is summed up by the slogan 'Avanzar no es pensar igual, es saber escucharse' (To advance is not to think alike, it is to know how to listen to each other) Source: La Vanguardia.

Business Model and Backing

• The channel aims for profitability around 2030, with a projected revenue of €40 million by the end of 2029 Source: ABC.
• Before the TV launch, La Séptima will build a digital presence, considering itself an audiovisual content platform Source: ABC.
• While names from RTVE have been rumored, no talent hirings have been confirmed Source: El Mundo.