Government's 'Dmocracia' clothing campaign sparks cost controversy

The Spanish government's 'Dmocracia' clothing campaign, part of the 50th anniversary of Franco's death commemorations, has ignited controversy over its cost and use of public funds. The government states the campaign budget is a maximum of 386,000 euros Source: Infobae, but critics point to the broader commemorative program costing 14.6 million euros Source: ABC.

The campaign

'Dmocracia' is a streetwear collection designed by artist Bnomio, promoted by influencers Marina Rivers and Sara Fructuoso. The clothing is not for sale; limited units are given away or used in events. A photoshoot took place inside the Congress of Deputies, authorized by the Chamber's board Source: El Español. The campaign aims to engage young people with democratic values through fashion Source: Euronews.

The backlash

The campaign has drawn fierce criticism on social media and in the press. Critics denounce spending public money on influencers and clothing, with some labeling it propaganda Source: El Mundo. Marina Rivers, facing insults, released a video defending the campaign and announced she will donate her fee to an NGO Source: La Vanguardia. The government defends the initiative as a modern way to reach younger audiences, arguing the cost is below average for institutional campaigns Source: Infobae.