Apple CEO Tim Cook met virtually with European Commissioner Henna Virkkunen to discuss the delayed launch of Siri AI in the EU, with both sides describing the exchange as "constructive" but no solution announced. Source: elespanol, infobae
The virtual meeting between Cook and Virkkunen focused on how Apple could release its revamped Siri AI in Europe without violating the Digital Markets Act (DMA) and facing heavy fines. A European Commission spokesperson called it "a constructive exchange on topics of mutual interest, on which work continues." Source: infobae The talks come after Apple announced at WWDC that Siri AI would not be available in the EU due to the DMA, mirroring earlier delays for Apple Intelligence.
The core issue is the DMA's interoperability requirements. Apple argues that allowing third-party AI assistants the same system access as Siri AI would compromise user privacy and security. The company proposed a "Trusted System Agent" as an intermediary, but the European Commission rejected it. Source: elespanol EU spokesman Thomas Regnier stated, "The decision not to implement Siri AI in the EU is solely Apple's," adding that Apple "simply could not develop interoperability solutions that met the EU's essential privacy and security standards." Source: elespanol Meanwhile, Apple claims the Commission has rejected all its proposed solutions. Source: elespanol
The meeting signals Cook's personal involvement ahead of his transition from CEO, but significant hurdles remain.