Tom Holland to visit Mexico City for 'Spider-Man: Brand New Day'; Messi stars in promo video

Tom Holland will visit Mexico City on July 20, 2026, for a fan event as part of the 'Spidey World Tour' promoting Spider-Man: Brand New Day. The visit was announced by Sony Pictures and Marvel Studios, though specific venue and access details have not yet been released Source: excelsiormx. Meanwhile, a promotional video featuring Lionel Messi and Tom Holland has gone viral, showing Messi using the 'Spidey Tracker' app to find Spider-Man in a New York café, leading to a humorous encounter where Spider-Man swings him through the city Source: elcaribedrSource: infobae.

Release dates and cast

Spider-Man: Brand New Day is scheduled for release on July 29, 2026, in Mexico and Spain, July 30 in Chile and other Latin American markets, and July 31 in the United States Source: excelsiormxSource: emolcl. The ensemble cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo Source: elcaribedr.

Promo campaign success

The first trailer for the film broke records, amassing 718.6 million views in its first 24 hours and surpassing 1 billion views within four days Source: elcaribedr. The campaign also includes the 'Spidey Tracker' digital platform, where fans can follow Spider-Man 'sightings' and access exclusive content .