Cuatro surpasses Telecinco in historic audience upset on Sunday

Cuatro achieved a historic audience victory over Telecinco on Sunday, June 28, with a 7% daily share compared to Telecinco's 6.9%. Source: El Mundo This marks the first time the second Mediaset channel has outperformed its flagship in a non-holiday period.

What happened

According to data from Fifty5Blue (formerly Kantar Media) analyzed by Dos30', Telecinco recorded a 6.9% share, its lowest daily figure ever. Cuatro reached 7%, also beating laSexta (4.8%). La 1 led the day with 14.3%, boosted by the World Cup match South Africa vs Canada (24.9% share). Source: El Mundo, El Español

Key figures

• Telecinco's prime time: The movie 'Los descendientes' got 8.1% share, while 'Fiesta' was the top show at 8.9%. New program 'El show de Paz' dropped to 6.7%. Source: El Confidencial, El Español
• Cuatro's strength: 'Noticias Cuatro' (9.9%), movie 'Sáhara' (9.1%), and 'Eragon' (8%) outperformed Telecinco's daytime slots. 'Cuarto Milenio' got 6.6%. Source: El Mundo, El Confidencial

Reaction

The sorpasso highlights Telecinco's ongoing struggles and Cuatro's resurgence, with analysts noting it's the first time since January 1, 2025, that Cuatro won. Source: El Español The result is partly attributed to the World Cup draining audiences from private channels.