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Influencer Sofía 'Jujuy' Jiménez has faced a wave of criticism after a video during the Argentina-Austria World Cup match went viral. In the clip, she shouts, '¡Te amo Messi! ¡Gracias papá por hacerme hincha de Argentina!' while celebrating a goal. Many online accused her of overacting and questioned her fandom, with journalist Yanina Latorre calling her a 'fantasma' (fake) Source: lavozar. Jujuy responded in multiple interviews, clarifying that the phrase was a deliberate joke referencing a previous viral video where she thanked her father for making her a Boca Juniors fan Source: infobae (second article). She expressed shock at the hostility: 'No deja de sorprenderme la violencia, la agresión con la que se maneja la gente' Source: Clarín.
Jujuy emphasized that she is not a sports journalist but a 'comunicadora social' who shares her experience as a fan Source: Clarín. She noted that the influencer industry has grown, and brands leverage personalities like her. She also revealed that the initial viral video from Boca Juniors led her to therapy, but she later managed to 'facturar' (profit) from the phrase, turning it into a positive Source: infobae (second article).
“"Yo no soy periodista deportiva, soy comunicadora social, agarro mis redes y cuento mi experiencia desde mi lugar, con entretenimiento, alegría, color y buena onda".”
“"Claramente era un chiste que estaba haciendo, incluso riéndome de mí misma por aquel video viral".”
“"Hincha es de un equipo, no de Argentina. Argentina es la bandera que tenemos todos" — Yanina Latorre.”
The incident has sparked broader discussion about the role of influencers in sports coverage. While some argue that World Cup coverage should be reserved for professional journalists, Jujuy counters that the tournament unites all types of people and that influencers have a place. 'El mundo influencer cada vez crece más y por algo es', she stated Source: Clarín.
“"Después de todo ese video que se hizo superviral en su momento, yo ahí terminé remal de verdad. O sea, charlando con mi psicóloga: '¿Qué mierda hice tan grave para recibir tanta violencia, tanta agresión?'"”
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