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Meta unveiled its new Meta Glasses lineup on June 23, 2026, ditching Ray-Ban branding for the first time. The family includes three models: the rectangular Adventurer, chunkier Fury, and oval Starfire Kylie Edition, developed with Kylie Jenner. Prices start at $299 for the first two, while the Jenner collaboration costs $399 and features a special Meta AI voice modeled after her Source: The Next Web. EssilorLuxottica remains the manufacturing partner, but Meta now controls its own brand identity Source: The Verge.
All models share core hardware: a 12MP camera, 3K video, a five-microphone array, open-ear speakers, and over eight hours of battery life with a charging case adding up to 40 hours Source: ZDNET. The glasses are available in 26 style combinations and support prescription lenses. The new pricing undercuts the previous Ray-Ban Meta Gen 2 ($359) and competes directly with Snap’s $2,195 Specs Source: Gizmodo. Meta also launched a $59 charging stand compatible with the new line Source: The Verge.
The glasses run on Meta AI powered by the Muse Spark model, offering voice commands, object recognition, and real-time translation in 20 languages – with 14 new languages added Source: La Voz. However, privacy concerns persist: an LED indicator signals recording, but critics worry about surreptitious capture. Meta CTO Andrew Bosworth argued that “social learning” will establish norms, while acknowledging the company’s past privacy controversies Source: Gizmodo. The Kylie Jenner edition includes a gem on the lens as a nod to paparazzi culture, a detail that divides opinion Source: The Next Web.
Meta and EssilorLuxottica now hold roughly 80% of the global smart glasses market, according to Counterpoint Research Source: Milenio. The move to self-branded glasses signals a two-tier strategy: premium Ray-Ban models alongside more accessible Meta-branded ones, potentially expanding the market Source: The Next Web.
“The most expensive pair in Meta’s newly launched line of smart glasses is the one with a small gem on the lens and a celebrity attached. [...] It costs $399, will speak to wearers in Jenner’s voice if they choose.”
“Bosworth told Gizmodo in an open forum with press this week: 'There is this social learning thing that has to happen.' [...] The crowd spoke, and the words were, in short, 'No thanks.'”
“Meta could’ve struck out on its own from the get-go, but teaming up with EssilorLuxottica and the Ray-Ban brand was a savvy move. [...] removing the Ray-Ban branding is an attempt by EssilorLuxottica to distance itself from Meta. Not quite.”
“The new Meta Glasses start at $299, which is $80 less than the latest pair of Meta Ray-Bans. You're essentially getting the same features for less.”
“De acuerdo con CNBC, Meta y EssilorLuxottica lideran actualmente el mercado de los lentes inteligentes con una participación cercana al 80 por ciento.”
“Meta anunció además la incorporación de 14 nuevos idiomas para la función de traducción, entre ellos japonés, chino mandarín, hindi y coreano.”
“Meta launched a stand accessory that lets you display the company’s smart glasses on your desk or nightstand while they’re being recharged. The new Charging Stand is listed at $59.”
“Probably the most unique of the bunch is the Starfire Kylie Edition, which are designed in collaboration with Kylie Jenner and have a rounder, very not Ray-Ban profile.”